Our Biz
SOBA Asian Bistro offers Chinese, Thai, Japanese, Korean, and Vietnamese rice and noodle dishes in a Fast Casual Dining environment. 

SOBA offers fast counter ordering with sit down table delivery in a tip-free zone where staff members bring freshly prepared Asian cuisine to patrons with a smile.  Soba’s menu consists of freshly prepared noodle dishes, rice bowls, soups and creative salads that draw on a variety of cultural influences from around Asia. 

Our signature item includes Teriyaki Chicken, Bangkok Phad Thai, and Korean Spicy Chicken.  All our dishes are served in a heavy black china bowl or plates imported from Japan.  A selection of local and international bottled beer and wine, and soft drinks are also available to complement individual dishes.

SOBA offers guests high-quality food typically associated with sit-down; casual dining restaurants at prices generally lower than those at other casual dining restaurants.  In addition to favorable prices, we offer the convenience and rapid delivery of fast service format.

Our Mission

Our mission is simple: to redefine the Asian Fast Casual dining from our unique menu items with a reasonable price, comfortable and friendly store environments and great customer service; we offer places—quite simply—where people want to be.

We will continue to focus on those things that our customers want most: great tasting food, top-notch service and clean, welcoming restaurant environment.


Our Goal
To be the premier Asian Restaurant Company – we believe that our restaurant concept has significant opportunities for expansion and growth strategy of our company owned unit would allow us to grow the brand in a high quality manner.
Achieving operating efficiencies by sharing support services and infrastructure among its restaurant concepts with improved process and procedures.
Satisfy customers every time they eat our food and doing it better than any other restaurant company.
We strive to provide a consistent, high-quality guest experience in order to generate frequent visiting patterns and brand loyalty.
We will focus on creating a fun, team-like culture for our restaurant employees, which we believe fosters a friendly and inviting atmosphere for our guests.
Controlling costs at all times, in all areas of operations.
Achieving profitable growth by pursuing opportunities to improve productivity and identify cost savings.
Focus on building same store sales – we believe that we has a opportunity to improve earnings by increasing sales at restaurants that are already open.

Our People

We take pride in our employees and our employees also takes pride in SOBA.  Our goal is to hire the best people available, customer focus training, motivating, and coaching, thereby retaining the friendliest, and most efficient staff possible.  Our people and our mission is to recognize, appreciate, value and utilize the unique talents and contributions of all individuals to create an environment where all employees can reach their highest potential. 

SOBA staff comprised of people with different backgrounds, different ethnicities, different lifestyles, and different values.  We must harness these differences so that our business, teams and our individuals can thrive….this will give us the competitive edge. 


Franchising
We are currently exploring the possibility of franchising, if you are interested in becoming a partner with us, please send us an email at: franchise@eatsoba.com, once we have figure everything out, we will definitely let you know.  Thank you for your interest.

 

 

SOBA Asian Bistro  -  Copyright 2005  -  Designed by HDTL, Inc.